Isolde Loock

For her works, Isolde Loock uses glossy Jil Sander brochures, wallpaper pattern books, X-rays, art catalogues, windows and mirrors, newspapers and literary periodicals such as Lettre International. To be more precise, she adds written inscriptions to them, and to be still more precise, she combines them with literary texts written by herself or by other authors, for example Arthur Rimbaud. The works, inscribed or stamped by hand, are based on found materials, for in Isolde Loock’s view the world is full of works and objects and there is no need to add anything more. Instead of inventing something new, she re-creates existing things. She gets to the bottom of the things, for instance the fashion brochures, and brings what many people dream of or long for – but cannot attain – back to the plane of normality: combining the portrayed objects with the texts strips them of their magic, as it were. She unmasks the illusory world of advertising, which plays with people’s dreams.